Print Yellow Pages are to your marketing
mix what exercise is to wellness –

Direct Delivery

Tip Ons, Ride Along Direct, New Mover Direct

Direct mail pieces are delivered with the main telephone directory and come in a variety of options.

Ride Along products produce 12 to 1 ROI (worst case scenario was 5 to 1).

Calls per thousand range from 33 to 229 per thousand
directory distribution.

Tip Ons generate up to 5,000
annual calls for less than
$2 per call.

A New Mover program delivers
direct mail pieces within 5-7 days
of new residences establishing
phone service. New Mover Direct reaches consumers before
Welcome Wagon and other new mover direct mail products.

Products vary by publisher.