Sources:
CRM Associates 2008
Knowledge Networks 2008
Simmons Spring 2009

You’d think by now technology would have replaced a classic medium like Print Yellow Pages with a faster, cheaper, bigger bang way to reach customers; but that is simply not the reality in today’s marketplace.

It’s amazing how Yellow Pages repeatedly put
customers in touch with your business!
230 million consumers use the Yellow Pages
ii each year
12.4 billion annual references
• 11 billion purchases
• 54% of Yellow Page users are new customers
Average ROI of 4 to 1

If any group was going to text around Yellow Pages it would be Generation Y – right?
Not even close.
Consumers will surprise you.
Would you have guessed 76% of 18-29 yr old females used Print Yellow Pages in 2009?
They did!